Collect Customer Information

How Do I Collect Customer Information On My Website?

The first thing you need to establish is exactly what customer information you need, and how you plan to use it effectively, as simply gathering customer information for the sake of it is a waste of time. More to the point, if visitors to your website give their information in expectation that you are going to send them something or reply to them, and you don’t, their first impression of your website is likely to be a very negative one.

If you’ve established a plan for marketing to your visitors and customers, then that should determine the way in which you are going to communicate with them, including marketing to them as well. The two most common ways this is done is by telephone and email, although good old-fashioned mailings via the postal service, still work in many industries.

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