You might be thinking that bouncing isn’t a word you would associate with online businesses, but it is actually one of the most important elements that determines the effectiveness of your website’s SEO.
If you don’t know what we mean by bouncing, it’s the term used to describe a visitor landing on a website and within seconds clicking away again. Just as a ball bouncing outside is in contact with the ground for a split second and then isn’t, the same applies to visitors who come and go in an instant.
The problem for website owners is that visitors bouncing is not good, especially as these bounces can be detected by Google. If someone searches for a local pet groomer, clicks on one of the results, but when they get to the pet groomer’s website, they take a quick glance and leave, that’s a big red flag for Google.
It’s a red flag because they want their search results to be the best that they can be and so want to rank websites in their results that visitors are satisfied with when they click through to them. One of the measurable factors that indicate that satisfaction is the length of time those visitors remain on the website in question