Business Marketing

A Guide To Building Backlinks For Lawyers And Other Legal Websites

A Guide To Building Backlinks For Lawyers And Other Legal Websites

Anyone who knows anything about SEO will tell you that, if you are a lawyer with a website or manage a legal website and you want that website to rank higher on Google, then you must acquire backlinks. Although ranking factors such as user experience and having quality, relevant content on your website are extremely important, backlinks act as a booster that feeds rankings, and the more and better the backlinks you have, the higher you should rank.

This is why link building plays a huge role in SEO, and the subsequent aim of getting a legal website ranked on page one, and if possible position number one. Unfortunately, many do not fully understand how to create a link-building strategy, so we thought we would give you some simple pointers as to how.

Link Building Defined

The simplest explanation we have of link building is it is the process of gaining links aka backlinks from other locations online such as websites and social media pages to your legal website so that when someone clicks on one of those links they arrive on whichever page of your website the inbound link goes to.

The Importance Of Link Building

Whilst Google keeps much of how it calculates rankings very much clouded in secrecy, they release enough information and there has been enough SEO research, for us to make reasonable assumptions. One is that backlinks are one of the three most significant factors that Google assesses when ranking website pages.

Google regards a backlink as an endorsement, and the more authority a website has that links to another, the stronger that endorsement is. It is akin to a budding actor being praised by an Oscar-winning actor such as Anthony Hopkins. When Google sees that a backlink goes from a high authority website, the website it links to gets credit for that, and a lot more credit than it would for a link from a one-page website with zero authority.

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By Randall Marketing, ago
Site Bouncing

How to Stop Visitors To Your Site Bouncing Away Immediately

You might be thinking that bouncing isn’t a word you would associate with online businesses, but it is actually one of the most important elements that determines the effectiveness of your website’s SEO.

If you don’t know what we mean by bouncing, it’s the term used to describe a visitor landing on a website and within seconds clicking away again. Just as a ball bouncing outside is in contact with the ground for a split second and then isn’t, the same applies to visitors who come and go in an instant.

The problem for website owners is that visitors bouncing is not good, especially as these bounces can be detected by Google. If someone searches for a local pet groomer, clicks on one of the results, but when they get to the pet groomer’s website, they take a quick glance and leave, that’s a big red flag for Google.

It’s a red flag because they want their search results to be the best that they can be and so want to rank websites in their results that visitors are satisfied with when they click through to them. One of the measurable factors that indicate that satisfaction is the length of time those visitors remain on the website in question

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By Randall Marketing, ago

Top 5 Tips For Designing An Attractive Website

Web design can be fun, but it can also be time consuming and confusing. If you’ve never designed your own website, it can seem near impossible. But don’t worry, it’s not. There are numerous tools out there to help you create the perfect site, even if you have no design skills whatsoever.

To help you get started, I’ve put together a short list of things to consider when you’re starting the web design process. My top five tips for designing an attractive website include:

  1. Keep The User Experience At The Front Of Your Mind

If you want to build a successful website, you need to make sure that it’s user friendly and easy to navigate. This means that you should always keep the user experience at the front of your mind when you’re designing your site. Consider how people will react to different design elements and think about whether or not including something is going to add to or take away from your site.

  1. Keep Things Simple

It’s also important to make sure that you keep your website simple. This ties in directly with the user experience, because cluttered website which are difficult to navigate simply aren’t very user friendly.

Although it can be tempting to add numerous different elements to your website to make things interesting, you should think about the value of everything you add. Only include things which will truly add value to your website and audience.

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By Randall Marketing, ago
Collect Customer Information

How Do I Collect Customer Information On My Website?

The first thing you need to establish is exactly what customer information you need, and how you plan to use it effectively, as simply gathering customer information for the sake of it is a waste of time. More to the point, if visitors to your website give their information in expectation that you are going to send them something or reply to them, and you don’t, their first impression of your website is likely to be a very negative one.

If you’ve met with a professional digital marketing agency such as www.slinkydigital.com.au and have established a plan for marketing to your visitors and customers, then that should determine the way in which you are going to communicate with them, including marketing to them as well. The two most common ways this is done is by telephone and email, although good old-fashioned mailings via the postal service, still work in many industries.

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By Randall Marketing, ago
Simple SEO Tactics

3 Simple SEO Tactics Every Business Should Employ

Within the field of SEO, there are so many different techniques and tactics that can be used, trying to list them all would be nigh on impossible. Just as we got to what we thought was the last tactic, Google would inevitably make a change to their algorithm, and we would need to find another one.

That is why when we discuss SEO with clients or those who want to learn more, we try and keep it as simple as possible. This is not to insult their intelligence, but merely because some of the most straightforward and basic techniques, are the ones that bring the best results.

Take these 3 for example…

Research Your Market and Audience

In just about every field you can think of, those who do the most research are the ones who invariably get the best outcomes. The reason is they do not waste time on tactics that will not work, but instead focus on those which will.

By researching your audience, you can adapt your SEO in terms of keywords, content creation, what images or videos to create, what other websites you want a presence on, and even which products to produce.

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By Randall Marketing, ago