Brand Development:

Develop, maintain and increase brand awareness.

 

Strategic Marketing:

Stand alone and co-operative marketing campaigns through all media including TV, online, national and regional press, consumer and trade magazines.

 

Travel Trade Development:

Representation to wholesalers, retailers, airlines and NTO's.

 

Meetings and Incentives:

Lead generation and proposal execution for the meeting, incentive, event and conference market.

 

Corporate:

Lead generation and assistance with RFP's (Request for Proposals).

 

Contract Negotiation:

Price point setting, contract discussions and implementation

 

Product Training:

Presentations to travel agents, wholesalers, NTO's, PCO's and airlines.

 

Trade and Consumer Shows:

Co-ordination and participation.

 

Educational and Familiarisation Trips:

Lead generation and co-ordination for all market segments (MICE, travel trade, airline and corporate).

 

Roadshow and Events:

Co-ordination of principal and trade events, sales missions, regular sales trips to key customers within Australia and New Zealand (Aus/NZ office) and Macau and China (HKG office).

 

Networking:

Senior level networking with the travel trade, airlines, NTO's and PCO's

 

Reporting:

Monthly reporting on sales and marketing activities.